A term paper on marketing management. Download. NORTH SOUTH UNIVERSITY SUBMITTED TO PROFESSOR DR. M. MAHMODUL HASAN FACULTY OF BUSINESS ADMINISTRATION PREPARED BY MOHAMMAD KHALED SANAULLAH, ID # _____ MD. NAZMUL HOSSAIN, ID # _____ MD. SAIFUL ISLAM, ID # Estimated Reading Time: 13 mins Marketing Term Paper - If you are looking for supreme service then we have many inexpensive and reliable options for you. marketing strategy paper, sample marketing paper, marketing research paper example, marketing plan paper example, marketing paper example, free marketing research papers, marketing research papers, white paper marketing /5(K) Oct 07, · We can help you with writing your Marketing Management term paper now! At the same time, it is necessary to mention that the marketing concept is very important for companies since “the firm’s corporate culture is systemically committed to creating customer value” (Blanchard& Bowles , p), consequently, it is a part of the traditional corporative
(DOC) A term paper on marketing management | Nazmul Hossain - blogger.com
The key elements of marketing concept and marketing orientation Traditionally, marketing played an important role in a commercial success of any company but nowadays marketing management acquires new characteristics and new trends progress rapidly.
Speaking about these two notions, it should be said that often they are treated as synonymous. As term paper on marketing the marketing concept it is rather assumption concerning the practical implementation of marketing strategy. This is why it is necessarily to briefly define the notion of customer experience, which actually may have different interpretations Nonetheless it is quite possible to single out some universal interpretation of the notion of marketing.
For instance, the definition given by B. Schmitt may be treated as a universal one. We can help you with writing your Marketing Management term paper now! This needs a clear understanding of goals that have to be achieved and consequently it is necessary to define them and constantly work on their achievement.
Traditionally several, namely five, steps are singled out and these steps are considered to be essential for managers since they should help them to understand and manage the customer experience.
The first step is analyzing the experiential world of the customer. This step implies the analysis of socio-cultural context of the customer. Also the manager has to analyze concept that includes current requirements and possible solutions. The second step is building the experiential platform.
At this point it is necessary to take into consideration such fact as the connection between strategy and implementation, which specifies the value that the customer can expect from the term paper on marketing. In literature it is traditionally called EVP, i, term paper on marketing. experiential promise value.
It should be underlined that the first two steps mentioned above form the basis for Marketing while the following three steps are rather focused on its implementation in practice. So, the third step is designing the brand experience. An example of such experiential features may be logos. It is obviously a very important step since it is extremely significant for the prospective development of the brand and its promotion in the market.
The fourth step includes the structuring of the customer interface. The final, the fifth step, is traditionally defined as engaging in continuous experiential innovation. Finally it should be said that it is impossible to use all five elements separately, term paper on marketing, on the contrary, it is vitally important for the general success of the company, and it is probably the cornerstone of the Marketing, that all five elements were combined and supported each other since all of them are really essential, term paper on marketing.
Thus, effective customer experience and consequently marketing concept, being oriented on customers as the definition of marketing orientation reads, term paper on marketing, imply not only the knowledge of objectives but also the five steps, which, in combination, would lead to the achievement of these goals, term paper on marketing.
The relevance of the marketing concept nowadays It is obvious that marketing concept is not new and often it is criticized, especially for its focusing on customers, their experience and habits. Nonetheless, it is still possible to estimate that this concept may be applied and is applied nowadays because the role of customers is still very important.
At first glance, one may estimate that there is a number of companies that possesses brands recognizable throughout the world and they do not need any additional development of their market position, or promote their marketing in order to realize the basic principles of marketing concept. Nonetheless, in order to state that marketing concept is still relevant it is necessarily briefly dwell upon main points which demonstrate its positive aspects that make it still applicable in the contemporary market situation.
So, term paper on marketing, marketing concept, taken at large has started to be discussed over and over again. In other words, the role of customers and their needs, inclinations and finally habits eventually has become extremely important and, term paper on marketing, in perspective, it could define the future of the marketing and management development.
Consequently, marketing concept was suggested as more perspective approach and more customer-oriented one. However, the approach is still functional, with similarities and differences between the competitors being defined mostly by product features and customer benefits. Also, it is supposed that the market research is mostly analytical leaving little room for qualitative assessment of customer relationships toward products, services or brands. Furthermore, term paper on marketing, the marketing concept is still very important.
It is very important that it stresses four aspects of marketing management. Firstly, it is the fact that the marketing concept focuses on all sorts of customer related issues. Also, the concept takes into consideration both, strategy and implementation.
Consequently, it is possible to say that it is not simply a theoretical or strategic management that defines the general policy of a company. It is obviously more important since it is, being strategically important, is practically implemented that means that has a direct and it is even possible to say quite effect.
Finally, the fourth aspect that is quite important is the basic principle of the marketing concept. This principle is the realization of the idea that, on focusing on customers, it is necessary to operate both internally term paper on marketing externally.
Consequently, it influences not only customers but the company as well. As a result, the effect of the concept turns to be dubious or it would be better to say mutual and it proportionally influences both sides this is why if the effect is positive normally it is positive for the customers and the company, or vice versa. At this respect, it is necessary to underline the role of the Marketing which, being one of the main means of realization of the concept, influences or even changes the basic principles of marketing, it also influences other branches of marketing and management.
In fact, it is impossible to speak about Marketing as absolutely independent branch separated from all the others, term paper on marketing. Despite the fact that this statement sounds a bit too optimistic, it is quite reasonable regardless the criticism that often is directed against such attitude to Marketing and considers it as not so important and prospective term paper on marketing one might think.
But still, its role and importance, term paper on marketing, as a part of the general market concept, in contemporary market are undeniable. Some examples and statistic may be used as other arguments term paper on marketing favor of marketing concept focused on customers.
Naturally, this makes marketing the product extremely difficult. This is why marketers have taken various approaches to this problem. Among them were used such approaches as branding product differentiation, market segmentation, term paper on marketing, relationship marketing and some others. Remarkably, the attention to customer experience has turned to be one of the most effective tools especially for the companies that just started their business.
In such a situation the importance of customer experience and the marketing concept is obvious because along with other methods and approaches it may have a positive influence on the development of company-customer relations. However, it is the general role of the marketing concept, but speaking in details, it is necessary to term paper on marketing its role in the aspect of marketing from the point of view of four aspects of marketing management mentioned above, namely: its linkage to customer related issues, the combination of the analytical and the creative, as well term paper on marketing the combination of strategy and implementation, and its internal and external impact.
Also, it is possible to find out some more advantages of implementation of the marketing concept. Finally, the implementation of the marketing concept makes the company and its employees, working in this direction, progress since it provokes their analytical and creative abilities, provides an implementation of strategic decisions in practical life.
The recent economic trends and its impact on implementation of marketing at different organizations. Speaking about the recent trends in the economy, it is necessary to point out that they affect dramatically marketing and the marketing concept.
From the beginning, it should be pointed out that marketing and the marketing concept are limited and they cannot overcome marketing borders while the contemporary economy shows its susceptibility from the influence of other factors that define the economic life of the whole world and particular countries in recent years. So, first of all, it should be term paper on marketing that, as it has been just mentioned above, recent economic trends tend to overcome marketing borders and moreover it seems as if it interferes in other spheres of life.
What is meant here is the fact that, being based on customers experience, term paper on marketing, the marketing concept is focused on customers needs, wants, habits, etc. Probably some explanations are needed here. In fact, it is simply necessary to realize that there may be economic or market factors shaping customers needs and experience at large but there are also so to say external factors that derive from other spheres of life, for instance, cultural or political.
There may be found a variety of such factors, for instance, cultural traditions of some communities may term paper on marketing their consumption.
If a food industry and food consumption were taken in terms term paper on marketing example it would be possible to say that for some cultures there are some limitation on consumption of certain types of food, for instance, Jewish community, which members cannot eat any food forbidden by their religious laws.
Naturally, they do not have any experience in consumption of any sort food and they would hardly develop it if only they do not change their lifestyle at large. It is also possible to speak about political aspect as a factor influencing the development of Marketing and overcoming borders of the marketing aspect.
For instance, political conflicts may influence the situation in the market because some quotas or embargos may be implemented in relation to some products or services of some countries. An example of such country may be Iraq which used to suffer from international sanctions and many companies which could and really wanted to operate in this market have failed to do it because of economic sanctions which made the local population inexperienced in the consumption of the products and services suggested by these companies because did not have practically contacts with customers.
So, term paper on marketing, there was neither experience nor perspective of its development that means that in such a country marketing focused on customer experience would have a limited, if not to say no effect. Thus, it is obvious that approaches oriented on customers have their limitations related to the marketing aspect, which in fact may be the result of external, i.
not economic, factors but influencing the situation in the market at large. Despite the relative popularity of the marketing term paper on marketing, it is still quite arguable whether it is good or bad or more precisely whether it has more advantages than disadvantages, term paper on marketing.
This is why it is necessary to analyze its positive and negative sides and find out what are the pros and contras of Marketing and only after that it would be possible to make some concrete conclusions. Basically, primary advantages of the marketing concept have been already mentioned now it is necessary only summarize and critically evaluate them.
Ideally, marketing has to analyze firstly customer experience, needs and wants. And really it is very hard to argue that the focus on customer related issues, a combination of the analytical and the creative, strategy and implementation, both external and internal term paper on marketing are not advantages of the marketing concept. However, on the other hand, it is also important to realize that certain negation of other approaches can have a rather negative effect because they are also very important, for instance, customer relationship management or the concept of customer satisfaction.
Thus, it is obvious that the marketing concept, having a number of positive features, can face a strong term paper on marketing of those who are against such a revolution in marketing since other concepts that were used before were and obviously remain quite effective.
On analyzing a theoretical aspect of the marketing, it would be logical to draw some examples of the companies which use it in their practice in the context of the recent economic trends. The marketing concept is quite popular and widely used but still, it is not a one hundred percent guarantee of commercial success but, on the other hand, made a significant progress due to the use of the marketing concept.
One of such companies is Jamba Juice. In fact, this company is particularly successful in experiential positioning. Jamba Juice has managed term paper on marketing create a positive image and developed its brand due to a wise promotion and positioning. Another example of successful implementation of the marketing concept-oriented on customers is Red Bull. The company also is extremely successful in its experiential positioning and has gained the world recognition, term paper on marketing.
The examples described above may serve as a good illustration of the rational and effective implementation of the marketing concept, but still, it is necessary to remember that it is the company that defines its future but not the methods it uses only.
Anyway, it is obvious that the marketing concept is still relevant and marketing at large is still a very important part and essential condition of the commercial success of any company, term paper on marketing. As a matter of fact, all free term paper samples you term paper on marketing find anywhere online are plagiarized!
But you term paper on marketing a great opportunity to try term paper on marketing solution:. com is a professional term paper writing service committed to writing non-plagiarized custom academic papers of top quality. All term papers are written from scratch by highly qualified paper writers you can hire online. Just proceed with your order, and we will find the best expert for you! Save my name, email, and website in this browser for the next time I comment. Leave this field empty.
The recent economic trends and its impact on implementation of marketing at different organizations Speaking about the recent trends in the economy, it is necessary to point out that they affect dramatically marketing and the marketing concept.
But you have a great opportunity to try our solution: Free term paper samples and research paper examples available online are plagiarized. They cannot be used as your own paper, even a part of it. You can order a high-quality custom term paper on marketing paper on your topic from expert writers: EffectivePapers.
Top 10 Marketing Research Topics
, time: 2:12Term Paper on Marketing Mix | blogger.com
Term Paper on the Strategies Adopted by Different Marketers. Term Paper # 1. Introduction to Marketing Strategies: Marketing strategies are the key to success for an organization as they act as the foundation for marketing plans. The effective formulation and implementation of marketing strategies help an organization in achieving marketing blogger.comted Reading Time: 8 mins Oct 07, · We can help you with writing your Marketing Management term paper now! At the same time, it is necessary to mention that the marketing concept is very important for companies since “the firm’s corporate culture is systemically committed to creating customer value” (Blanchard& Bowles , p), consequently, it is a part of the traditional corporative Marketing Term Paper - If you are looking for supreme service then we have many inexpensive and reliable options for you. marketing strategy paper, sample marketing paper, marketing research paper example, marketing plan paper example, marketing paper example, free marketing research papers, marketing research papers, white paper marketing /5(K)
No comments:
Post a Comment